why is referencing important

Citing your sources is important for a variety of reasons, including:
The easiest way to prevent plagiarism is by correctly noting your sources during research and citing your sources in your writing and presentations.

*For PDF documents you must have the free Adobe Acrobat Reader, which can be downloaded from the Adobe download page
When you have an accurate reference:

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When you are writing a piece of work and use someone else’s words or ideas you must reference them.

References:

http://libguides.usc.edu.au/c.php?g=508267&p=3480195
http://uow.libanswers.com/faq/156577
http://libguides.dixie.edu/c.php?g=57887&p=371721